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Want to advertise instead? Book a Sanmarg ad →Sanmarg is a Hindi language daily newspaper that was founded by Swami Karpatri in the year 1946. Over the years, Sanmarg has grown to become the most popularly read Hindi language news daily in the Eastern region of India. The name of the newspaper ‘Sanmarg’ translates to ‘Right Path’. On any given day, it is estimated that Sanmarg has more than 2,25,000 copies of the newspaper in circulation, catering to a large, loyal and engaged reader base across Eastern India. Every day, various editions of the newspaper are published from different locations in order to effectively reach its readership. As of today, Sanmarg is published from Kolkata, Kharagpur, Asansol, Siliguri, Ranchi, Bhubaneshwar, Patna and the Andaman and Nicobar Islands. The balanced and objective reporting style of Sanmarg has made it one of the leading Hindi language news dailies in the country, and has earned it the following of a large and diverse readership from all over the region.
In India, the National Readership Survey (NRS) and the Indian Readership Survey (IRS), which have been the two primary readership surveys in the country, have come together to form the Readership Studies Council of India (RSCI) after the Media Research Users’ Council adopted the proposal to do so during its annual general meeting in September 2011.
The erstwhile National Readership Survey was a survey of all media but with a focus on print media, and it was conducted by the National Readership Survey Council, which consisted of members from the Indian Newspaper Society (INS), the Advertising Associations of India (AAI) and the Audit Bureau of Circulation (ABC).
The Indian Readership Survey, as of today, is the largest continuous readership research study in the world. Its annual sample size exceeds 2,56,000 respondents, and it is conducted by the Media Research Users’ Council and the Readership Studies Council of India (RSCI).
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