Sanmarg is a well known Hindi newspaper circulated in the eastern section of India. Founded in 1946 by Swami Karpatri Ji Sanmarg emerged to be a powerful tool of expression for Akhil Bhartiya Ram Rajya Parishad.
Reasons for Popularity:
Sanmarg was established to promote virtues like humanity and righteousness. The newspapers motto of Reader First & Reader Always is the main reason why so many Hindi newspaper readers have switched to Sanmarg. Even to this day Sanmarg encourage Today Sanmarg’s average daily readership stands at a whopping 1 lakh copies.
Sanmarg is circulated across cities where the number of Hindi newspaper readers is comparatively more than English readers. The main editions of Sanmarg include Patna, Bhubaneswar, Kolkata and Ranchi. Hence it is quite natural that Sanmarg has managed reach the status of one of the most popular newspapers of East India.
Growth of advertising in Sanmarg:
Sanmarg reaches out to the interiors of East India apart from being published in popular cities. Extensive reach and lucrative ad booking rates have made this newspaper a hit with advertisers all around the country.
Hindi newspaper like Dainik Jagran and Hindustan are the primary competitions that since they are also circulated in Patna, Kolkata, Ranchi etc.